Idéias de web marketing (brainstorm)

[jruiz]

#6454

Acredito que em FEV ou no mais tardar início de MAR teremos concluída a reestruturação do Fórum. É hora de planejarmos ações de marketing para divulgar o site (estas ações estavam de certa forma contidas porque não adiantava divulgar um site que está em fase de transformação). Eu proponho um brainstorm (ou toró de parpite, como dizem lá na minha terra).

Lembrando nossos objetivos:

[JRuiz Admin]

#7136

Minhas idéias:

email-marketing (mala direta – emails comprados)

newsletter (registrados do Fórum)

Redes Sociais (desenvolver técnicas para atuar aqui – criar participar de um curso?)

Papers (ou ebooks distribuídos na web. Por exemplo, isto “docstoc.com/docs/69636861/Manual-Wordpress-304-para-Editores”>aqui)

Reconfigurar emails (todos utilizarem links para o Fórum – eu vou criar um modelo e apresentar aqui)

Assinaturas em fóruns (participar de outros fóruns – vou criar uma assinatura e posta aqui)

Intense Debate (criar conta neste site e participar do Fórum)

Vídeos (youtube)

Grupos de discussão (Google, Yahoo, eGroups)

Mídia offline (jornais, revistas)

Troca de links

Adwords

Criar gadgets (pequenos programas distribuidos gratuitamente – veja “pt.wikipedia.org/wiki/Widget”>aqui e “widgets.yahoo.com/”>aqui)

Concursos e Promoções (parcerias)

SEO

Depois de colocarmos livremente as idéias aqui, acho que deveríamos classificá-las. Sugiro o seguinte:

1. ações gratuitas (o único investimento é o nosso tempo)

1.a. ações pontuais

1.b. ações permanentes

2. ações pagas

2.a. ações pontuais

2.b. ações permanentes

E estabelecer um cronograma para 2011. Estabelecer custos, responsáveis, parâmetros de avaliação e acompanhamento.

[JRuiz Admin]

#7323

Ruiz, nosso “problema” com você é que, devido a sua lucidez, não nos sobra muito espaço para acrescentar nada. O “toró de parpite” (boa!) já acabou, e com sucesso. Vamos desenhar o plano para desenvolver pós-Carnaval, começando com o SEO e adwords, logo seguidos de e-mail marketing e redes sociais? Carlos Alceu

[JRuiz Admin]

#7325

Achei essas considerações interessantes:

5 Key reasons why businesses fail at social media

A recent discussion on Linkedin addressed the question: “What are the biggest mistakes that you find small business leaders make when using social media?”

I have summarised what I believe to be the most relevant of the seventy-seven replies (to date) to give you an idea of what NOT to do when it comes to promoting your business via social networks.

1. They don’t get it

Many businesses make the mistake of appointing someone in their business to ‘look after social media’ because they don’t have the time or inclination to do it themselves and because they think it will save them money. Perhaps they are forgetting the old saying that if it’s not worth doing something well, it’s not worth doing at all.

People often start using social media, thinking that it is simply another marketing tool. This is one of the biggest mistakes one can make.

Traditional marketing has been about ‘pushing’ a message, rather than ‘pulling’ in a following by providing useful, relevant and interesting content.

Social media networks are not sales tools. They are platforms for engaging in a two-way conversation and as a marketing tool, they should be very much customer focused, so avoid talking about me, me, me.

It’s also worth remembering that there are different platforms for a reason. Posting the same message across the board may seem like a good idea, but do your Linkedin followers really want to see each and every one of your tweets?

Not understanding how to get the most out of the tools available is another mistake that can prevent businesses from achieving a wider reach. This is like driving a car using first gear only. Progress will be slow and burn-out is likely to happen fast!

2. Lack of commitment or resources

Once you’ve gone ahead and set up your profiles on Twitter, Linkedin and Facebook its vital that you start connecting with and engaging people through regular updates, attention-grabbing links to relevant content and responding to questions.

Writing a regular blog can be a great way of sharing valuable knowledge and demonstrating your expertise, which builds trust in what you do. It also shows that you are enthusiastic and up-to-speed with the latest developments in your industry.

Starting a blog and then failing to add new posts at least once a month shows a lack of commitment. You will not have much to share and your followers will soon lose interest.

3. Forgetting about the brand

How often have you seen unprofessional updates from people who forget that photo’s from last night’s bender might not send out the right message about them to business contacts. If you are using platforms such as Twitter and Facebook, it is vital to segregate your personal profile from that of your business. If you use Facebook to promote your business in any way you should have a separate page for your business on this platform.

Remember, your brand is what people think about you and say about you when you’re not in the room. Your appearance is important online too. Try to use a consistent approach on any social networks with regards to elements such as your profile photographs, business logo, images, key messages and page design (where appropriate).

Try to be yourself and be honest. Some of the biggest blunders committed by well-known brands online involve organisations posing as someone else, or using ‘sneaky’ tactics.

4. Not listening

Rule number one of social networking for business has to be “Listen before you leap”. Before you choose which platforms are suitable, you probably want to know where your typical customer spends most of their time online and where discussions about your product, service or industry are taking place.

Once you are participating in a social network, set some time aside specifically for finding and answering questions that are relevant to what you do, in a helpful way, without it sounding like yet another sales pitch.

Remember that just as it can take time to make new friends in a new work environment, networking club or other organisation, it usually takes time to build relationships online and gain the trust of your followers and that’s what this is all about.

5. There is no strategy

It might seem a bit strange, but there are some businesses out there that are using social media without actually understanding why they are doing it.

Without any key aims or objectives, it is impossible to know whether what you are doing is working or not and contrary to popular belief, it is possible to measure your return on investment (ROI) for social media.

Making social media a part of the business’s overall marketing strategy and devising a specific social media marketing strategy (and policy, for larger organisations), takes extra time and expertise, but without it all the effort could be pointless.

A strategic approach ensures you are using social media to achieve business targets and will help generate a clear message about what you do and what you can offer.

[Autor]

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